WE’RE A BUNCH OF FLAVOUR EXPLORERSDriven by an ambition to introduce a contemporary, real and honest approach to rum tapping into the full flavour potential of rum.
FOUNDERI was basically born into cocktails and mixed drinks. Over the years I worked in some of the world’s best bars. Along the way I discovered that I was quite good at creating cocktail recipes and unusual but intriguing flavour combinations, winning several international competitions before educating thousands of bartenders about spirits, botanicals and flavour.
It was then that I realised there was something missing behind the bar in terms of rum. I just couldn’t understand why all rums are so sweet, artificially flavoured and who ever thought that pirate themed parties were a good idea?
That resulted into a mission to transform the category by introducing a contemporary, real and honest approach to rum. One with a focus on unparalleled full flavour and exploring new ways of enjoying it.