CROWDFUNDING CAMPAIGN OFFICIALLY OVER.

Thanks to the support of the bartending community we managed to reach thousands world-wide, and raise the cap op 100.000 euros in less than 3 weeks.

Thank you all for your ongoing support.

We have successfully completed the crowdfunding campaign. Feel free to check out the campaign page, and look back at what we’ve accomplished in less than 3 weeks… 
union-55-logoasset-7

After a success full start-up period, we are now taking Union 55 to the next level. With the 100K raised during our crowdfunding campaign we will; increase, production, sales and activation.

Lets do this!

CURRENT STATUS

We have successfully launched Union in the Dutch market. Since the launch, last April, we’ve achieved listings in 100+ of the best bars in the Netherlands.

Gap in the market

A distinctive and highly differentiated brand and product proposition, ready to exploit the growing momentum within the premium rum market.

Committed team

Union 55 is led by a passionate and entrepreneurial management team, with 20+ years’ experience across the, bar industry, global FMCG, and start-up businesses.

Affective business model

Combining focus and discipline in execution through a proven route to market model, with creative flair and agility of a start-up. business model that is highly scalable and effective.

Why we needed extra funds?

STAFF

In order for Union55 to move forward, we will be investing in sales ambassadors, they will continue to grow the brand in the Dutch market.

PRODUCTION

To meet the demand in the market, we need to increase stock levels and upscale production. This will improve our margins, and get the brand ready to ship overseas.

ACTIVATIONS

To increase sales, and improve rotation in bars, we’re going to organise some really cool activations.

Meet Ruben

Having worked behind bars for 12 years I have seen the bar industry evolve, and consumer demand for quality & craft spirits increase across the board.

 

Partly grown up in the Caribbean, I naturally developed a passion for quality rums. However, I’ve been disappointed with the majority of spiced rums, which are nowadays often overly-sweet and artificially-flavoured with vanilla, cinnamon and citrus aromatics.

 

“IT WOKE UP AN AMBITION IN ME TO BRING A REAL AND HONEST APPROACH TO SPICED RUM, USING ONLY THE FINEST NATURAL INGREDIENTS.”

Do you want to know more about our approach,

or how we do things?

ruben-union-55
Brand Basics

The Perfect Union of Land & Sea

Drinks Strategy

A selection of Cocktails & Highballs served in bars.

Union 55 Crew

Meet the team behind Union 55.

Some kind words from the bartender world.

  • “We’d put that on the bar.”

    Class Bar Magazine UK
  • “its one of the best new products I tasted all year"

    Boudewijn Mesritz Owner - Tales & Spirits
  • “It’s the first spiced rum I tried, where I went; this is a great spiced rum...”

    Elliott Ball Owner - Cocktail Trading Company
  • "there is no spiced rum that has come out and taste like this, this is unique and irreplaceable"

    Danil Nevsky Cocktails for You

Questions about the way we do things?

STOCK UNION 55

If you want to stock Union 55 in your bar, bottle shop, or if you want to recommend a bar for us to visit. Drop us a line.