2018 IS GEARING UP TO BE EPIC

I find myself sitting in a hotel Lobby in London early morning catch up on emails after 2 long days going from bar to bar all over London. My body is physically drained from pounding pavement, and a minor flu I must have picked up over the weekend. However, somehow the positive feedback and vibes we got from these last two days made me want to share some of it with you.

 

We’re also two weeks shy from making it past the 365 day mark, and from the looks of it we’re going to fly by and wave! Thanks to everyone who supported the brand over this last year, can’t wait to take it to the next level… In the meantime; here’s a little sum-up of things you might have missed and what is yet to come…

FIRST BOTTLES SOLD IN THE UK

The UK market, and London in particular, is considered to be the breading chamber for new to market brands. It’s the ultimate test for a brand to be accepted by the notoriously professional bar trade.

This is why we decided to kickstart our London adventure in the heart of it all. Thankfully our friends at TT liquor, and some of the best bars in the East London are we’ve managed to get our foot on the ground. Union 55 is now available in a select number of accounts, gearing up for the official launch Early this year.

STUDENT HOTEL

To strengthen our bonds with Student Hotel and its freshly restyled Commons restaurant we got involved as one of their main sponsors. During their press opening we managed to get Union 55 in the hands of a fair share of influencers, Bloggers, FamousDutchies (vrij vertaald; BN’ers). One of the favourites was the Popcorn-time, a long cocktail made with Salted Pineapple and Cardamom Shrub, Union 55, Soda water, Lime Garnished with Popcorn.

MR. BEVERAGE

Mr Beverage is a platform focussed on the drinks industry. Rob & Mees, the guys in charge, asked me to take them along for a day in the life of a spirited entrepreneur. Not all that exciting but good fun!

HAARLEM HORECA AWARDS

To support the Haarlem hospitality community, we teamed up with our friends at bar Wigbolt at the Haarlem Horeca Awards. Serving delicious Union 55 Old Fashioned and sampling a whole bunch of industry professionals.

 

ROGIER JOINS THE UNION

As of January first, Rogier has joined the Union as a full time Brand Ambassador in the Netherlands. Alongside the rest of the team, his experience in bars, dedication, care for quality and people will propel Union 55 to the next level. Onwards & upwards

THE SENSATION OF SALTINESS IN DRINKS

After a few great editions, in Rotterdam, Haarlem, and Amsterdam we recently completed yet another edition. This time focussed on flavour dynamics, different types of salt, and the effects they have in drinks.

WHATS NEXT?!

PRESENTING: THE COCKTAIL ESCAPE ROOM

During this year’s Amsterdam Cocktail Week we will be hosting the first ever Cocktail Escape Room in Amsterdam. Teaming up with the team at the Hoxton Amsterdam (Lotti’s) we will be converting a couple of rooms into an original and challenging cocktail escape room. You will be solving puzzles and games in an attempt to beat the clock.

When: 7-8 March, from 18.00-23.00

Where: The Hoxton, Amsterdam

Duration: 15-30min

If you want to pre-register your attendance drop me an email with preferred date and we will put you on the list. Time slots to be communicated in a couple of weeks.

MANCHESTER RUM FESTIVAL

As part of our plan to get our feet on the ground in the UK, we’re getting involved with the Drinks Enthusiast organizing a consumer and trade facing rum festival in Manchester. Would be nice to have some liquid hit the lips up North.

 

 

That’s it for now, thanks for reading, sharing, liking, pouring, mixing and drinking…(responsibly)

Watch this space as I’ll be posting a bit more frequent with updates of whats going on.

Cheers Ruben

 

Check out the cocktail section to discover delicious cocktail recipes made with Union 55

 

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